Monday, October 25, 2010

Advertising- Super Bowl commercials

1.What is the company?
-Playstation

Who is the target audience:
-16-32 year old males

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor, action

How were camera shots and editing used to enhance the message?
-Fast editing, action shots

What is the slogan/message for the company?
-Live in your world, play in ours.

Was the message effective? Why or why not?
-No, it wasn't interesting to me.


2.What is the company?
-Budweiser

Who is the target audience:
-Someone over 21-50 year olds

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor

How were camera shots and editing used to enhance the message?
-Close ups, variety of shots

What is the slogan/message for the company?
-Budweiser

Was the message effective? Why or why not?
-Yes, because it was funny



3.What is the company?
-Chrysler

Who is the target audience:
-Women

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Celebrity-Celion Dion

How were camera shots and editing used to enhance the message?
-Smooth camera shots, black and white

What is the slogan/message for the company?
-Driving love

Was the message effective? Why or why not?
-Yes, it makes you want to go out and buy a chrysler




4.What is the company?
-Pepsi Twist

Who is the target audience:
-People who drink pop

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor, celebrity-Ozzy Osborne

How were camera shots and editing used to enhance the message?
-They zoom in on Ozzy's face

What is the slogan/message for the company?
-It's a new twist on a great thing

Was the message effective? Why or why not?
-Yes, towards people who like pop.



5.What is the company?
-FedEx

Who is the target audience:
-Young adults

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor

How were camera shots and editing used to enhance the message?
-Zoomed in on his face

What is the slogan/message for the company?
-FedEx will get you your package no matter what

Was the message effective? Why or why not?
-yes, you can count on FedEx




6.What is the company?
-Dodge Ram

Who is the target audience:
-Mostly Men

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor

How were camera shots and editing used to enhance the message?
-Quick and moving

What is the slogan/message for the company?
-Grab life by the horns

Was the message effective? Why or why not?
-No, targets men to buy a truck





7.What is the company?
-Gatorade

Who is the target audience:
-Young adults

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Celebrity- Michael Jordan

How were camera shots and editing used to enhance the message?
-Zooming in

What is the slogan/message for the company?
-Is it in you?

Was the message effective? Why or why not?
-Yes, makes you want to drink gatorade




8.What is the company?
-ESPN Sports center

Who is the target audience:
-Athletes- Male

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Human Interest

How were camera shots and editing used to enhance the message?
-Fast movement, close ups

What is the slogan/message for the company?
-SportsCenter

Was the message effective? Why or why not?
-Yes, makes people wanna watch football, or sports center






9.What is the company?
-H&R Block

Who is the target audience:
-Men

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor, celebity-Willie Nelson

How were camera shots and editing used to enhance the message?
-Close ups, fast, quick movements

What is the slogan/message for the company?
-Double Check

Was the message effective? Why or why not?
-Not effective




10.What is the company?
-Bud Light

Who is the target audience:
-Adults over 21 years old

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor

How were camera shots and editing used to enhance the message?
-Close ups

What is the slogan/message for the company?
-Bud Light- talking about the taste

Was the message effective? Why or why not?
-Not effective

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