Advertising- Super Bowl commercials

1.What is the company?
-Playstation

Who is the target audience:
-16-32 year old males

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor, action

How were camera shots and editing used to enhance the message?
-Fast editing, action shots

What is the slogan/message for the company?
-Live in your world, play in ours.

Was the message effective? Why or why not?
-No, it wasn't interesting to me.


2.What is the company?
-Budweiser

Who is the target audience:
-Someone over 21-50 year olds

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor

How were camera shots and editing used to enhance the message?
-Close ups, variety of shots

What is the slogan/message for the company?
-Budweiser

Was the message effective? Why or why not?
-Yes, because it was funny



3.What is the company?
-Chrysler

Who is the target audience:
-Women

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Celebrity-Celion Dion

How were camera shots and editing used to enhance the message?
-Smooth camera shots, black and white

What is the slogan/message for the company?
-Driving love

Was the message effective? Why or why not?
-Yes, it makes you want to go out and buy a chrysler




4.What is the company?
-Pepsi Twist

Who is the target audience:
-People who drink pop

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor, celebrity-Ozzy Osborne

How were camera shots and editing used to enhance the message?
-They zoom in on Ozzy's face

What is the slogan/message for the company?
-It's a new twist on a great thing

Was the message effective? Why or why not?
-Yes, towards people who like pop.



5.What is the company?
-FedEx

Who is the target audience:
-Young adults

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor

How were camera shots and editing used to enhance the message?
-Zoomed in on his face

What is the slogan/message for the company?
-FedEx will get you your package no matter what

Was the message effective? Why or why not?
-yes, you can count on FedEx




6.What is the company?
-Dodge Ram

Who is the target audience:
-Mostly Men

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor

How were camera shots and editing used to enhance the message?
-Quick and moving

What is the slogan/message for the company?
-Grab life by the horns

Was the message effective? Why or why not?
-No, targets men to buy a truck





7.What is the company?
-Gatorade

Who is the target audience:
-Young adults

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Celebrity- Michael Jordan

How were camera shots and editing used to enhance the message?
-Zooming in

What is the slogan/message for the company?
-Is it in you?

Was the message effective? Why or why not?
-Yes, makes you want to drink gatorade




8.What is the company?
-ESPN Sports center

Who is the target audience:
-Athletes- Male

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Human Interest

How were camera shots and editing used to enhance the message?
-Fast movement, close ups

What is the slogan/message for the company?
-SportsCenter

Was the message effective? Why or why not?
-Yes, makes people wanna watch football, or sports center






9.What is the company?
-H&R Block

Who is the target audience:
-Men

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor, celebity-Willie Nelson

How were camera shots and editing used to enhance the message?
-Close ups, fast, quick movements

What is the slogan/message for the company?
-Double Check

Was the message effective? Why or why not?
-Not effective




10.What is the company?
-Bud Light

Who is the target audience:
-Adults over 21 years old

What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor

How were camera shots and editing used to enhance the message?
-Close ups

What is the slogan/message for the company?
-Bud Light- talking about the taste

Was the message effective? Why or why not?
-Not effective

1 Minute Video

http://www.youtube.com/watch?v=pNO0pBs8qfE

What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
C- CAMERA
T- TAPE
T- TRIPOD- keep camera steady, lean against something, hand on table
M- MICROPHONE-hang loose
H- HEADPHONES- make sure mic works
P- POWER SOURCE- AC adaptor/ battery
L- LIGHT SOURCE- camera light, floor light, natural lighting

• Shooting into a light source = SILHOUETTE

Button to adjust = BACK LIGHT BUTTON/ ADD LIGHT TO THE FRONT/ FLASH


• Where do you want your light source?
- BEHIND THE CAMERA

• On what object should you focus the camera?
- THE PERSONS NOSE

• No tripod = BAD


• Date and Time = PERMANENTLY PLACED ON TAPE


• What's the difference between SP/EP?
- SP - STANDARD PLAY
- EP - EXTENDED PLAY - WILL LET YOU RECORD MORE

• Camera shoots in __SP__.

• Pre-Roll- 2-3 SECOND BEFORE YOU START YOUR INTERVIEW


• Post-Roll-2-3 SECONDS AFTER YOUR INTERVIEW SO WE DON'T CUT OFF WHAT THEY SAY


CAMERA SHOTS:

***BACKGROUND: DYNAMIC= HAS SOME DEPTH, NOT PLAIN

• 1 Shot= MIDDLE OF THE CHEST TO ABOVE THE HEAD

• 1 Shot with graphic= MIDDLE OF CHEST TO ABOVE THE HEAD AND OFF TO THE SIDE

• 2 Shot= ONLY FOR ANCHORS, INTERVIEW ONE PERSON AT A TIME

• CU- CLOSE UP- ZOOMED IN TO SHOW DETAIL

• MS- MEDIUM SHOT- HALF A PERSON, WIDER OUT

• LS- LONG SHOT- UPPER BODY AND SOME BACKGROUND

• ECU- EXTREME CLOSE UP- VERY MUCH ZOOMED IN ON SOMETHING

• Rule of thirds- IMAGINARY LINES ARE DRAWN DIVIDING THE IMAGE INTO THIRDS BOTH HORIZONTALLY AND VERTICALLY MATCHING RIGHT TO THE EYES


CAMERA MOVEMENTS:
• Tilt- UP AND DOWN


• Pan- MOVING SIDE TO SIDE


• Zoom- CHANGING THE FOCAL LENGTH


• Dolly- PHYSICALLY MOVING YOUR CAMERA/ ON WHEELS

LIGHTS
• Key- MOST IMPORTANT LIGHT, STRONGEST LIGHT, 45 DEGREE ANGLE, MAIN LIGHT


• Fill- FILLS IN SHADOWS FROM OTHER DIRECTION


• Back- SEPARATES THE SUBJECT FROM THE BACKGROUND


MICROPHONES:
• Unidirectional- TAKEN IN ONE DIRECTION
• Omnidirectional- TAKEN FROM ALL DIRECTIONS/ BUILT INTO THE CAMERA
• Cardiod- HEART SHAPED AROUND THE MICROPHONE
• Lav/Lapel Microphone- CLIP ONTO YOUR SHIRT
• Boom Microphone- MICROPHONE ON A LONG POLE